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The Best Colors for your Next Business Card

The Best Colors for your Next Business Card
By Dynamic Color Graphics August 20, 2019 No comments

A well designed business card can be the difference between getting a new client or seeing your card tossed in a nearby trash can. Colors, design, cardstock, and finishes all go into creating the perfect business card. Follow these helpful tips to help your business card stand out.

How to use color best

When it comes to designing a business card that catches the eye, choosing the right colors and color schemes is the first decision you need to make. Getting your business card colors to suit your brand and convey the message you want is crucial for a successful design. You may not be aware, but colors can affect our mood and how we feel. Here are some helpful hints for choosing the best colors for your business cards.

  • Don’t just use one solid color. It is better to try and use two complementary colors, or three analogous colors. If you decide to use just one though, make sure you pick a bold color that is not washed out or muted.
  • Don’t stray away from your brand’s colors. If the colors you choose don’t fit your brand, it could lead to confusion with clients.
  • Don’t be afraid to use black as a way to highlight or accent your main colors. Black will work best with lighter shades of blue and green plus reds, yellows, and oranges.
  • When you are in the process of designing your business cards make sure you are in CMYK color mode in whatever designing software you are using. If you are creating your business cards in RGB mode, the look of the colors on your monitor will look different than the printed versions.
  • When it comes to using colors well, you don’t want to go overboard with too much color. Bold colors are important to help your card stand out, but too many bold colors can overwhelm the eye. The bolder the color, the fewer you should use.
  • If you want to add some additional flare to your business cards, then consider spot UV or or foil stamping. Spot UV is when specific areas of your business card are treated with a glossy coating giving your card a slightly raised and shiny feel. Foil Stamping is when a metallic layer of foil is applied to the top of your business card. This creates a decorative finish to the areas of the card that you choose.

Touch is underrated

When you hand you business card over to someone, you want to be giving them a card that feels sturdy. Choose a premium quality of paper, so your business card has a unique and strong feel. Choose either a 14-point cardstock, or 16-point cardstock for a thicker, sturdier feeling card. Cheap business cards are printed on 100 lb. gloss cover paper, which is thinner and flimsy. Additionally, a gloss or matte finish to your card can make your colors brighter.

Consider die-cut business cards

If you want your business cards to be even more unique, consider creating a die-cut card. Die-cut business cards are created using a sharp, steel cutting blade that is then formed into a shape like a cookie cutter. With it, you can create your own unique pattern and shape for your business cards.

Remember, when creating business cards you want them to be creative. Don’t be afraid to go outside the box and create something that will stand out. Investing in premium features for your business cards is a great way to demonstrate that your business goes the extra mile.

Let Dynamic Color Graphics help you with all your custom and large format printing needs.