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The Importance of Print for Your Brand

The Importance of Print for Your Brand
By Dynamic Color Graphics February 21, 2019 No comments

In today’s world, where everything seems to have gone digital, you're probably starting to underestimate the importance of print. That however would be a mistake. Digital advertising has its place but when combined with print advertising, the effect is definitely more than the sum of its parts.

Attracting Customers

The primary purpose of advertising is to attract consumers to your business, gain brand awareness, and to increase your sales and profit. The average customer needs to see several messages to start to recognize your brand. Most people spend about 15 seconds scanning an internet ad. A print ad allows for a longer impression and can be viewed multiple times without having to look up the information again.Print materials – i.e. magazines, newspapers, and newsletters go to an audience who is predisposed to like your business. Internet ads are often an annoyance, popping up when you’re engaged in viewing something else. Ad-blocking software can effectively reduce your digital efforts.

Brand Recognition

Print media is truly the keystone to building your business’s brand recognition. The wide collection of print materials allows you the vast opportunities needed to get your company’s logo in front of thousands of people. The more recognizable your business ads become the more inclined customers are to gravitate to your establishment.

Customizing Your Print Media

Dynamic Color Graphics has an in-house print shop that has the latest print technology to help you design outstanding materials that establish your business brand. Not sure where to start? Our website has the tools to answer your questions and get you started in the right direction. Our experts are happy to help customize print media packages. If it doesn’t move, there is a good chance we can print it. We can print business cards, flyers, banners, wrapping materials, marketing and promotional materials, wall and window graphics, outdoor signage etc.

Let us help you grow your business.We understand the power of print and the importance of print for your brand!